Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective

نویسندگان

  • Kar Yan Tam
  • Shuk Ying Ho
چکیده

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عنوان ژورنال:
  • Information Systems Research

دوره 16  شماره 

صفحات  -

تاریخ انتشار 2005